Bernard Painting Inc.

The Portland Painters with the BEST Reputation

Bernard Painting is listed on Angie’s List and actually gets a majority of their business from them – because they have so many heartfelt, unedited and honest comments from their clients.  They have over 80 comments, probably 100 now, and over half are a special “place of happiness” they call it that means Bernard Painting went far above and beyond in quality and service, stuck to their quote and made the client as happy as possible.  They have no negative reviews and clearly are the best Portland Painting Company.  When we reviewed their site – they literally were #1 for Best Portland Painting on Google – let us know in the comments if you find the same thing.  We had a blast with this SEO Checkup because it seems like they really are the best painting company to work in Portland as their reputuation is over the top impressive.

Interior Painting in the Winter

Bernard Painting Inc. is a Portland painting company.  They work very hard at what they do and specialize in interior and exterior woodwork, including deck restoration in Portland and also cabinet and trim painting.  Mainly in the winter they end up doing interior painting, due to the weather and Jennifer actually does a little bit of Faux Painting.

Portland Painting – A Google Rank Check

The term that matters most to Bernard Painting as of now, for SEO, is Portland Painting.  About 140 people search for this term every month and as we review the site they are at #5 - comment and let us know if you find the same thing and make sure to click on them and stay on their site for as long as possible by leaving it open in a new window.  The second most searched term we found is painters Portland, which unfortunately we didn’t find their primary website in the top 100 for, but their Willamette Weekly (backpage.com) ad was #22… better than nothing!

Here are the notable top tens we had in their SEO Checkup – about 20 days after their internal SEO was complete by our outsource web design company Northwest eSource:

#1 Portland residential painting
#4 interior remodel Portland
#2 Portland home exterior painting
#3 Portland home interior painting
#5 home interior painting Portland
#4 interior remodel Portland
#10 cabinet finishing Portland
#7 cabinet painting Portland Oregon
#8 cabinet painting Portland
#3 deck restoration and staining
#6 Portland deck restoration
#4 deck restoration Portland
#1 deck restoration Oregon

Thanks for taking a look and let us know if you would like an SEO Checkup at our contact page!

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The SEO Basics are going to be covered more on our new partner blog TheSEOBasics.com, but this seems important enough to cover now while that is under construction.  First of all, there are a few things you are likely missing.  Even guys who have been doing SEO for some time may have missed this truck, as Google just started really weighing this more heavily in the last year.  What is it? Internal site links.  That is, linking from every page to every other page.

Well we already do that, don’t we?  Maybe – but are you using your search optimized keyphrases? Or are you doing like most and linking with one word, like services.  For our client and partner Designs of All Kinds, the strategy is usually a four word keyphrase including the city state since they do a vast majority of their business local.  One of the phrases they use is, for instance, Vancouver Washington Screen Printing.  So the problem is making it look good and keeping it functional while allowing providing the right link search optimization.

Link Search Optimization – Making it Look Good

Links have varying weights of optimization depending on where they are placed, but a couple of strategies in tandem may be the best way to go.  Our first trick for making them look good is having the link be the same color as the rest of the text, then it completely blends in.  Now this renders the visual clue of a link almost moot, but that’s ok.  Let’s say we are on the Vancouver-Washington-Screen-Printing page and we want to link those same keywords to the home page, you can do it in the initial heading and use a CSS class that makes the links the same color as the other headings.  The link would then be weighted heavily because it is a H1 tag and it is high on the page.  Theoretically you could do the same link in the content text as well for additional relevancy.

SEO Experts comment, we love to hear your opinions…

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